Hello Instagram

Do you want to get more engagement on your Instagram posts? If so, then you need to find the best time to post on Instagram. The time of day and day of the week that you post can have a big impact on how many people see your content and how likely they are to interact with it.

In this blog post, we will discuss the best time to post on Instagram in 2023. We will cover the average best times to post, as well as the best times to post for specific industries and days of the week. We will also provide some tips on how to find your own best time to post on Instagram.

So, whether you are a small business owner, a social media marketer, or just someone who wants to get more out of your Instagram account, read on to learn the best time to post on Instagram!

Here are the table of contents that will be covered in this blog post:

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Now, get ready to unlock the secrets of perfect timing!

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When to post on Instagram?

First and foremost, it’s important to understand the time zones of your target audience. If the majority of your followers are in the United States, for example, you’ll want to focus on posting during Eastern Standard Time (EST) or Pacific Standard Time (PST), which are the most common time zones in the country. If your audience is global, you may need to adjust your posting schedule accordingly.

Based on extensive research and analysis, the following are generally considered the best times to post on Instagram in Eastern Standard Time (EST):

• Monday: 6:00 AM, 10:00 AM, and 10:00 PM
• Tuesday: 2:00 AM, 4:00 AM, and 9:00 AM
• Wednesday: 7:00 AM, 8:00 AM, and 11:00 PM
• Thursday: 9:00 AM, 12:00 PM, and 7:00 PM
• Friday: 5:00 AM, 1:00 PM, and 3:00 PM
• Saturday: 11:00 AM, 7:00 PM, and 8:00 PM
• Sunday: 7:00 AM, 8:00 AM, and 4:00 PM

It’s important to note that these times are based on general trends and may not be the best times for your specific audience.

Some Important Q & A related to the best time to post on Instagram:

Created by YASH Villani

 

Does posting time on Instagram really matter?

Yes, posting time on Instagram can matter a lot. The time of day and day of the week that you post can have a big impact on how many people see your content and how likely they are to interact with it.

Here are some of the reasons why posting time matters on Instagram:

1. More people are likely to be online at certain times of day. For example, people are more likely to be on Instagram during their lunch break or after work. If you post during these times, you're more likely to reach a wider audience.
2. People are more likely to be engaged with content that is posted during their peak times of activity. This is because they are more likely to be paying attention to their phones and social media at these times.
3. The Instagram algorithm takes into account the time of day that you post when it decides how to show your content to other users. This means that if you post at a time when people are more likely to be online and engaged, your posts are more likely to show up in their feeds.

Is there a best time to post on Instagram?

Yes, there is a best time to post on Instagram. According to a study by Later, the best times to post on Instagram are Mondays, Tuesdays, Wednesdays, and Fridays between 9am and 1pm. However, the best time to post for you will depend on your audience. You can use a tool like Later or Hootsuite to track when your followers are most active and post during those times.

Here are some other factors to consider when choosing the best time to post on Instagram:

1. Your niche: If you're in a niche that is popular with people in a certain time zone, you'll want to post during those times. For example, if you're a travel blogger, you might want to post during the morning hours in Europe, when your European followers are most likely to be online.
2. Your content: Some types of content, like food photos, tend to do better at certain times of day than others. For example, a study by Sprout Social found that food photos get the most engagement on Instagram between 11am and 1pm.
3. Your goals: If you're trying to reach a specific audience, you'll want to post during times when they're most likely to be online. For example, if you're trying to reach working professionals, you might want to post during their lunch break.

Ultimately, the best way to find the best time to post on Instagram is to experiment and see what works best for you. Try posting at different times of day and see which times get the most engagement.

Why does finding the best time to post on Instagram matter?

The best time to post on Instagram matters because it can help you get more views, likes, and comments on your posts. When you post at a time when your followers are most likely to be online, your posts are more likely to show up in their feeds. This means that more people will see your posts, and you'll have a better chance of getting engagement. If you post when your followers are asleep or at work, your content is less likely to be seen and engaged with.

There are a few reasons why finding the best time to post on Instagram matters. First, the Instagram algorithm prioritizes posts that are recent. This means that if you post when your followers are online, your post is more likely to show up at the top of their feed. Second, people are more likely to engage with content when they're already online and active. If you post when your followers are bored or scrolling through their feed, they're more likely to stop and interact with your content.

Finally, finding the best time to post on Instagram can help you improve your engagement rate. Your engagement rate is the percentage of people who see your post and interact with it. A high engagement rate means that your content is resonating with your audience and that you're reaching your target audience.

What time are Instagram users most active?

Instagram users are most active during the following times:

• Morning: Between 9am and 1pm, people are checking their Instagram accounts before they start their day. This is a great time to post content that is relevant to their morning routine, such as breakfast recipes, coffee inspiration, or morning motivation.
• Midday: Between 1pm and 3pm, people are taking a break from work or school to scroll through their social media feeds. This is a good time to post content that is light and entertaining, such as funny memes, travel photos, or videos of your pets.
• Evening: Between 7pm and 9pm, people are winding down after a long day. This is a great time to post content that is relaxing or inspiring, such as sunset photos, calming music, or quotes about self-care.

These are the times when people are most likely to be scrolling through their feeds. If you want your posts to get seen by as many people as possible, you should try to post during these times.

When should you not post on Instagram?

There are a few times when you should avoid posting on Instagram. These include:

• Early in the morning: Most people are not checking their phones early in the morning, so your post is less likely to be seen.
• Late at night: People are usually winding down for the night at this time, so they may not be as engaged with your post.
• During holidays: People are usually busy with family and friends during holidays, so they may not be as likely to see your post.
• During major sporting events: People are usually glued to their TVs during major sporting events, so they may not be paying attention to their phones.

During these times, you should avoid posting on Instagram because the chances of reaching a wider audience become significantly reduced.

Is it better to post on Instagram at night or in the morning?

The answer to this question depends on your audience. In general, people are more likely to be online in the morning and evening, so these are the best times to post. However, if your audience is mostly in a different time zone, you may need to adjust your posting schedule accordingly.

Here is a table that shows the best times to post on Instagram for different time zones:

Of course, these are just general guidelines. The best way to find the best time to post for your audience is to experiment and see what works best.